The Things They Carried By Tim O Brien - 1418 Words

Innocence ruined a view of â€Å"The Things They Carried† by Tim O’Brien In the story â€Å"The Things They Carried† the author Tim O’Brien uses powerful imagery, figurative language and repetition to spread his message. O’Brien’s reason behind telling the story was to show the way the Vietnam war was, and to remind society of those forgotten soldiers that gave their lives for their country. The Vietnam war was a pointless war for the U.S to be involved in, and many young men were sent to Vietnam, regardless of any feelings of negativity they may have had about the war. Many of the participants of the war was under the impression that it was wrong to be sent to war as it was basically a death sentence. Unfortunately, no one realized that the young†¦show more content†¦Jimmy Cross, Lt. Cross has an unhealthy obsession with a girl named Martha. Lt. Cross carried letters that Martha and himself exchanged along with a couple of photos of her. Most of the items carried by the soldiers are non-war items and are easy to discuss without any emotional baggage attached. Ted lavender, the soldier who is killed by a sniper, is briefly mentioned before the narrator cuts back to the list of things they carried. The narrator gets bold momentarily in the story and talks about Lavender’s death, mentioning the rain poncho they carried his dead body in before taking him to a chopper to be flown away. The Narrator then goes back to listing more light hearted things, as if the narrator regrets even mentioning Lavender in the story. The reader is then re-introduced to Lt. Cross’s obsession with Martha. Lt. Cross has a few fantasies about his and Martha’s life together or what could have been. â€Å"He wanted to sleep inside her lungs and breathe her blood and be smothered. He wanted to her to be a virgin and not a virgin, all at once. He wanted to know her. Intimate secrets-why poetry? Why so Sad? Why the grayness in her eyes? Why so alone? Not lonely, just alone-riding her bike across campus or sitting off by herself in the cafeteria. Even dancing, she danced alone-and it was aloneness that filled him with love. (O’Brien 435).† When the narrator is finished describing some of Lt. Cross’s fantasies the tone of theShow MoreRelatedThe Things They Carried By Tim O Brien892 Words   |  4 PagesThe Vietnam War was a long, exhausting, and traumatic experience for all of the soldiers and those who came with them. The Things They Carried, by Tim O Brien illustrates the different affects the war had on a variety of people: Jacqueline Navarra Rhoads, a former nurse during the Vietnam war, demonstrates these effects within her own memoir in the book, The Forgotten Veterans. Both sources exemplify many tribulations, while sharing a common thread of suffering from mental unpredictability. DesensitizationRead MoreThe Things They Carried By Tim O Brien1377 Words   |  6 Pageslove to have it as good as we do. Tim O’Brien’s The Things They Carried discusses many veterans who experience the burden of shame and guilt daily due to their heroic actions taken during the Vietnam War. The book shows you how such a war can change a man before, during, and after it’s over.     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   As I reflect on the many conflicts America has been a part of, none can compare to the tragedies that occurred in The Vietnam war. As told in The Things They Carried (O’Brien), characters such as NormanRead MoreThe Things They Carried By Tim O Brien1457 Words   |  6 Pagesthe theme pertains to everyone regardless of their background. It conveys the same ideas to people from all across our society. Lastly, a classic is timeless, which means it has transcended the time in which it was written. In Tim O’Brien’s novel, The Things They Carried, he offers a new, intriguing way to view war or just life in general and also meets all of the crucial requirements mentioned above to qualify it as a book of literary canon. Though this book is technically a war novel, many peopleRead MoreThe Things They Carried By Tim O Brien1242 Words   |  5 Pagesâ€Å"Tim O’Brien is obsessed with telling a true war story. O Brien s fiction about the Vietnam experience suggest, lies not in realistic depictions or definitive accounts. As O’Brien argues, absolute occurrence is irrelevant because a true war story does not depend upon that kind of truth. Mary Ann’s induction into genuine experience is clearly destructive as well as empowering† (p.12) Tim O’s text, The Things they Carried, details his uses of word choice to portray his tone and bias. Tim O’BrienRead MoreThe Things They Carried By Tim O Brien1169 Words   |  5 Pagesbut are set in the past and borrows things from that time period. A story that fits this genre of literature is The Things They Carried. The story is about Tim O Brien, a Vietnam veteran from the Unite States, who tells stories about what had happ ened when he and his team were stationed in Vietnam. He also talks about what he felt about the war when he was drafted and what he tried to do to avoid going to fight in Vietnam. The Things They Carried by Tim O Brien was precise with its portrayal of settingRead MoreThe Things They Carried By Tim O Brien1004 Words   |  5 Pages Tim O’Brien is a veteran from of the Vietnam War, and after coming home from his duty he decided to be a writer. His work â€Å"The Things They Carried† is about a group of soldiers that are fighting in the Vietnam War. The first part of the story talks mostly about physical items that each soldier carries, and also mentions the weight of the items as well. Though, there is one exception to the list of physical things. Lieutenant Cross is a character of the story, and Tim O’ Brien quickly states theRead MoreThe Things They Carried By Tim O Brien896 Words   |  4 PagesTrouble without a doubt is what First Lieutenant Jimmy Cross c arried around his shoulders because he was out in war, where mistakes happen. Lost and unknown of his surroundings he had to lead his men into safety, while destroying anything they found. First Lieutenant Jimmy Cross only holds onto one thing for hope and that is Martha, the woman who he hopes is a virgin to come back to. Tim O’ Brien introduces symbolism by adding a character that has a meaning of purity and a pebble, which symbolizesRead MoreThe Things They Carried By Tim O Brien Essay832 Words   |  4 PagesSummary: â€Å"By and large they carried these things inside, maintaining the masks of composure† (21). In Tim O’brien’s The Things They Carried, the American soldiers of the Vietnam War carry much more than the weight of their equipment, much more than souvenirs or good-luck charms or letters from home. They carried within themselves the intransitive burdens—of fear, of cowardice, of love, of loneliness, of anger, of confusion. Most of all, they carry the truth of what happened to them in the war—aRead MoreThe Things They Carried By Tim O Brien1369 Words   |  6 PagesMany authors use storytelling as a vehicle to convey the immortality of past selves and those who have passed to not only in their piece of literature but in their life as an author. In Tim O’Brien’s work of fiction The Things They Carried, through his final chapter â€Å"The Lives of the Dead,† O Brien conveys that writing is a matter of survival since, the powers of s torytelling can ensure the immortality of all those who were significant in his life. Through their immortality, O’Brien has the abilityRead MoreThe Things They Carried By Tim O Brien1407 Words   |  6 Pages       Our introduction stated that in â€Å"The Things They Carried,† author Tim O’Brien tells us not directly of the soldiers of Vietnam, or the situations they find themselves in, but about the things they carry on their shoulders and in their pockets. These â€Å"things† identify the characters and bring them to life.   I find that to be true as the author unfolds the stories about war and the uncommon things one carries in to war both inadvertently and on purpose.  Ã‚  Ã‚  As it was noted: Stories about war –

How did Jackie Robinson Overcome Racial Discrimination in...

Have you ever been protested and demonstrated against? Jackie Robinson felt the outcry of America during his baseball career. Fighting not only for his future, but also for the overall well-being of his sport, Robinson received death threats for his efforts. On a daily basis, this disciplined African man fought the pressures of hatred toward his entire race. As a segregated country, America saw major league baseball as a white man’s sport. Robinson was the outlier in an otherwise American â€Å"tradition.† Society observed Robinson’s play on the field with extremely bias eyes. No matter the achievement; no matter the obstacle; many still discredited his abilities due to the color of his skin. Over time skeptics gave in to their malice. Robinson†¦show more content†¦His passion for desegregation showed during his time in the army. As stated in the article Historic Impact, â€Å"He was court-martialed for failing to sit in the back of the bus at a Texas a rmy base. The case became a national, political incident and the army was forced to dismiss the charges against him† (â€Å"Historic† 1,2)! Just because the Color Barrier was an impenetrable force did not mean Jackie Robinson was not willing to use every ounce of his body to burst through it! Baseball has always been a part of America’s pastime. From Babe Ruth calling his shot to Cy Young winning 511 games, baseball has always been a sport of chance. Baseball is a sport where one has to give the other team an opportunity to win. A team cannot run the clock down until the game is over; the other team always has a chance to win the game. The fate of a team always lies in their own hands. The same chance for success was given to Jackie Robinson when Branch Rickey brought him into the major leagues. If Robinson could put up respectable statistics and play with class and dignity he could win the heart of a country. In Rubinstein’s article it states, â€Å"Foll owing Rickey’s lead, some Major League clubs were quick to integrate† (â€Å"Rubinstein† 25). Jackie’s perseverance lead to a huge wave of Negro players into Major League baseball. Players like Willie Stargell, Joe Morgan, and Willie Mays became stars of the league all because of Robinson. As stated in Rubinstein’s article â€Å"By theShow MoreRelatedThe Theme Of Fences, By August Wilson1566 Words   |  7 Pagesthis play, the main theme concerns the pain and suffering that individuals go through to get a chance to fulfill their dreams and how the characters cope with the failure to achieve their dreams due to various reasons like, racial discrimination. Like many African-Americans of that time, the characters in this play have hopes to overcome the suppression and discrimination and fulfill their ambitions. The play is set in the late 1950s to early 1960s. This is right after World War II and in the midstRead MoreAnalysis Of The Movie The Jackie Robinson And A League Of Their Own 1762 Words   |  8 Pages Comparison of Discrimination Zack Bican 7 November 2014 University of Pittsburgh at Bradford Author Note This paper was prepared for Sociology of Sport, taught by Dr. Keary Rouff, online. Comparison of Discrimination Critical Analysis In our world today, it is unlikely that we will not face some sort of discrimination in some way. According to the Merriam-Webster dictionary website, discrimination is defined as â€Å"the practice of unfairly treating a person or group of people differentlyRead MoreBaseball, America s Pastime2009 Words   |  9 Pagesof the hardest sports to succeed in. Out of the four major sports in the United States, hitting a 95 mile per hour fastball is a goal only few can accomplish at a professional level. With only 750 players throughout 30 Major League Baseball (MLB) teams, the odds of making it to â€Å"The Show† are highly unlikely. To make it to the big leagues as an African American player was an even harder feat to accomplish in the mid to late 1900’s. Baseballs Greatest Experiment tells the story of how MLB was an allRead MoreRacism In Racism1214 Words   |  5 Pages How is racism defined? How does it affect relationships between people, and how does it affect American values? Racism is defined as â€Å"a belief that race is the primary determinant of human traits and capacities and that racial differences produce an inherent superiority of a particular race† (Merriam Webster). This means that whites believe their traits and achievements are superior, and that blacks are inferior. It has existed since biblical times and is very evident throughout the world todayRead MoreEssay about Remember the Titans: Movie Review1011 Words   |  5 Pagesrelationship and mentality between â€Å"the whites† and â€Å"the blacks†. This present-day culture, resulting from a society of masters and slaves, has struggled against central concepts deeply rooted in the nations past .With strong cultural values on racial discrimination, the path towards the concept of racism in America was a vital moment in the course of the nation’s history . Social concepts and attitudes could not be altered overnight, but it can be altered. Indeed, in the quest for social progress, theRead MoreJackie Robinson5168 Words   |  21 PagesJackie Robinson, Why Him? The story of Jackie Robinson has become one of Americas most iconic and inspiring stories. Since 1947, American history has portrayed Jackie Robinson as a hero, and he has been idolized as a role model to the African American baseball community. It is an unarguable fact that he was the first to tear down the color barriers within professional baseball. The topic of Robinson’s role in integration has long been a point of discussion amongst baseball historians. ResearchersRead MoreEssay about The Civil Rights Movement 2130 Words   |  9 Pagesbased on hierarchy, separating black from white, Latino from Asian, and rich from poor. Through the significant decades of the 1940s-1960s, America laid the groundwork for civil rights, a movement through which minorities fought for equal opportunity. How could America call itself â€Å"land of the free† when only the white man could socially and economically move upward? For minorities, this represented an immobile society. Ye t, equality elapsed over time, and due to pivotal events in American history

Education Is A Better World - 1032 Words

Education has had an impact on almost every single person’s life. Historically speaking that impact may be positive or negative. I believe the impact of education can be positive for every student, and it is the job of the teacher to insure this. In my eyes the goal of education is not to teach us facts or data but to give students access and the freedom to explore important issues and skills in a variety of ways, in order to have them apply this knowledge to the real world. Through doing this within the classroom, educations larger goal is create a better world. In order to reflect on how education creates a better world, I will explore the goals of education in Alberta, life long learning, and the impacts of education on society. Education is a unique field in that it is always changing. Education fosters the growth of society by constantly adapting and progressing in order to prepare model citizens to play a role in bettering the world. The provincial government of Alberta set out to standardize the ideas and philosophy behind the government mandated program of study by creating a piece of legislation that would unionize the ideas behind the curriculum for all schools in Alberta. In Alberta the goals of education are clearly laid out in a document titled, Ministerial Order on Student Learning . The goal of the document is to create inclusive education from kindergarten to grade twelve, through the instillation of common beliefs and theories. The Ministerial Order onShow MoreRelatedEducation Is Not For Our Future And Better Prepare Us For The Real World1582 Words   |  7 Pagesinstitution that is supposed to shape our future and better prepare us for the real world. We pay them thousands of dollars so we can earn a degree that can earn us thousands of dollars and maybe much more. We have been shaped to think that this is the exact path that we have to take when we grow up and exactly how the majority of young adults are spending their late teens to e arly 20s. Now to get into these institutions in which we receive our higher education from we have to meet certain requirements andRead MoreEducation : A New Social Order For A Better Society And World Is More Important Than Ever Before Essay1421 Words   |  6 PagesSocial reconstructionism became a popular philosophy of education beginning in the 1920s and 1930s when George Counts was dissatisfied with the events occurring throughout the United States (Grant Gillette, 2006). In today’s society I believe that using education to create a better society and world is more important than ever before. Currently, there are many marginalized groups that face countless issues every day. These issues begin as young as elementary school which is why I will use myRead MoreWhat is the Purpose of College? Essay example1366 Words   |  6 PagesA college education gives a person the opportunity to be successful in life, either financially or morally dependent on the goals that they set for their life. They will choose a college that offer programs for the major of their choice, where they will specialize and receive a degree. The decision to pursue a higher education will give the opportunity to earn a better income over someone who does not have a degree. College is more of life preparation course that will help make sure a successfulRead Morebenefit of education1062 Words   |  5 Pages10 Reasons why Education is Important Earlier people were recognized for their clothes, shoes, etiquette, background etc. But today the first impression of a person is inferred from his education. No matter if you do not belong to a royal family, you can always earn a name by educating yourself well. Education is one of the most important things you need to acquire in life. It decides where you stand in life. Education gets you many things in life which probably other things can’t. There areRead MorePurpose of Higher Education Essay1029 Words   |  5 Pagesstress value of receiving a higher education because it was not as indispensable as it is today. Now, people perceive others not only by their appearances, but by their accomplishments. Employers always hire people with the most education and experience. The majority of students are concerned about getting a higher education throughout the years. Nevertheless, some people question the purposes of getting educated, and consider it meaningless. The concept of e ducation has a significant meaning. It enablesRead MoreThe Education System Of The United States1090 Words   |  5 Pages The education system in the United States is a problem. One problem is that many of the students attending school today live in poverty. Another problem with the education system is that the curriculums are not being altered to the skills needed in the world today. Furthermore, students are not allowed to use their individual learning styles in the classroom. The education system today has many flaws that are not being fixed. Many students in the education system are living in poverty. StudentsRead MoreArgumentative Essay About Homeschooling816 Words   |  4 Pageschildren around the world. Homeschooling is a better way to educate children.To start,It provides many benefits for children, such as,better preparation for college, excelled academic achievement,positive family background for the future.Furthermore,it is becoming an option for Americans throughout the world.Additionally, Homeschooling also benefits taxpayers saving them more than 1 billion dollars in instructional costs each year.Finally, It is said that homeschooling provides a better learning environmentRead MoreEducation Is an Enlightning Experience698 Words   |  3 Pages Education is an enlightening experience, a way of acquiring knowledge through instructions given in a formal setting like schools or universities. One must have education because it’s of great importance to one’s life, it gives great opportun ities to express yourself and understand different cultures. It makes you learn a thing that one hasn’t heard before. Education is a tool used to unlock the worlds understanding and solutions in order to conquer problems. Education helps one to matureRead MoreThe Liberal Arts: Creating a Citizen for a Community Near You1497 Words   |  6 PagesSome have argued that education has veered too far away from tradition, while others argue that the whole idea of Liberal Education needs to keep evolving to meet the demands of the modern world. Those in favor of change argue for more diversity within the curriculum, such as more non-western world education and feminist thought. However, the traditional educational ideal has not completely vanished. At the majority of colleges in America the Liberal Arts, or General Education, is the core requirementRead MoreThe United States Of America Essay1605 Words   |  7 Pagesthe world to a more prosperous tomorrow through its influence on global culture. As of now, the US is considered the only superpower country in the 21st century. Due to this, the US is expected to set examples and lead in aspects like technological, economic, educational, and military developme nts. However, recent history shows how the United States is no longer the country to follow when it comes to advancing society. While the US military is considered one of the top militaries in the world, America

Global Business in Western Australia Laboratories

Question: Discuss about the Global Business in Western Australia Laboratories. Answer: Introduction Western Australia Laboratories with the help of efficient modern medical technology has acquired a large section of the Australia pharmaceutical sector. After such a significant success in the local Australian Market, the organization has decided to expand its business operations in South Africa and China. South Africa and China are the two important members of the BRICS Nations. The organization has executed an in depth international market research analysis and based on the overall research plan, the company has decided to develop a proper expansion process in the two selected countries. The expansion plan in the international market will cover potential risks and opportunities of the overall market place and identification of the best entry mode, which includes the level of economic integration between the home and the host country. However, in the process of developing a proper there are certain important attributes, which will cover, environmental analysis, target customer profi le and the product positioning strategy towards entering a new market. Background of the Organization Western Australia Laboratories is an Australian based organization, which is located at Sydney. It is a small business firm, which mainly operates its business operations all over the Australian Market. The objective of the organization is to discover new ways to make life better, for creating more possibilities for more people through the command of health. The organization is the merger and buyout of the two Australian successful pharmaceutical companies. After a remarkable success in the domestic market, the organization has decided to expand the overall business operations in the two selected BRIC Nations. BRICS nations provide different kinds of business opportunities for the companies. Different kinds of statistical reports and research process conclude that there is a substantial growth in the economic activities of the BRICS nations, which includes South Africa and China. This is one of the ideal factors supports different kinds of business operations and process (Cateora, Gi lly and Graham 2013). The company has done a remarkable job while operating its business procedures in some of the key cities of Australia, which includes Melbourne, Sydney, Perth and Brisbane. Due to the impact of globalization, different companies irrespective of the nature of the business get the opportunity to evaluate its business proceedings beyond the national boundary (Grewal and Levy 2013). Background of the Product In the overall pharmaceutical company, there are several products, which will execute the overall market operations. Western Australia Laboratories plan is to concentrate in the overall development process of different kinds of pharmaceutical products. The organization concentrates on both traditional and modern medicines such as safe effective and good of quality. Western Australia Laboratories mainly focuses in different kinds of antibiotics. The modern era of this particular industry includes the process isolation and purification of compounds, chemical synthesis and computer aided design, which is considered as one of the significant aspects (Kurtz and Boone 2012). There are different kinds of products, mainly antibiotics that this particular organization develops in the overall business proceedings in Australia. After completing a proper process in the research and development, the organization has decided to expand the business proceedings in the two-selected country by adopting certain marketing strategies. With the help of these strategies, the organization will be able to evaluate the common organizational goals and managerial objectives. Country selected for expansion The company has decided to expand the overall business policies in the two selected BRICS Nations, which includes South Africa and China. There is a demand for pharmaceutical products all overall the world. There are different kinds of health issues, which are identified in the remote places of both China and South Africa (Baggini 2012). With respect to business operations there are certain benefits, which Western Australia Laboratories will be benefited in the process of developing a proper business as well as expansion plans in the two selected countries. All the BRICS Nations are deemed to be at a similar stage, which includes the idea of newly advanced economic development. In modern economy, BRICS Nations is a good place to organize different kinds of business and various companies irrespective of the nature of the business selects these countries as an ideal place to organize the overall business as well as the expansion process (Burns 2012). Before selecting the best nation among the five countries there are certain important factors, which need to analyze in a proper manner before developing a proper business plan. The primary factor is to conclude about the market requirements, which includes the demands and wants of the market. However, this particular industry is diversified across the world (Werhane 2012). There is a substantial economic development among all the BRICS nations, which includes proper growth in the GDP, employment system, increase in the currency values and many more. After developing a proper research as well as analysis procedure the company has decided to evaluate the expansion process in the above, two selected countries i.e. South Africa and China. Figure 1: Expected Growth in African Pharmaceutical Sector (Source: Pride 2012) Figure 2: Expected Growth in Chinas Pharmaceutical Sector (Source: Kurtz and Boone 2012) From the above figures, it can be concluded that there is a strong as well as substantial expected growth rate in both the Pharmaceutical Sector sectors of China and South Africa within the financial year 2020. It is one of the big opportunities for Western Australia Laboratories to evaluate a proper business plan in the two selected countries. Market Entry mode for Western Australia Laboratories With the view of expansion of the business plan in China and South Africa, Western Australia Laboratories, decided to use International Entry Mode. The idea of market entry strategy will explain Western Australia Laboratories, the planned methods of delivering goods and services to a proper target market towards establishing a proper business operation in the two selected nations (Cateora, Gilly and Graham 2013). However, some of the common issues, which a different organization faces in the expansion process, are marketing, sourcing, investment, and control. However, with the application of this particular entry mode, the organization will be able to lower the overall financial risk in the expansion procedures. Majority of the organization tries to minimize the risks in the business proceedings by adopting different kinds of strategies, as finance is one of the key parts as well as backbone of the organization. The selected marketing entry mode will evaluate the level of economic integration between the home and the host country and about its business environment (Pride, Hughes and Kapoor 2012). As compared with Australia, there are certain differences in the process towards conducting as well as executing a proper business plan. Environment Analysis for Western Australia Laboratories Environmental analysis will cover all the crucial points in order to analyze the risks and opportunities of the selected business plan. SWOT Analysis Strength The demand for good and better pharmaceutical products is being increased globally. Weakness Competitions from many Australian brands and other global brands limited the market share and growth of the selected organization. On the other hand, Western Australia Laboratories organized its overall business proceedings only in the local market and there is a limited presence of the organization in the emerging markets and in European Countries. Opportunity The organization can leverage the acquisitions in order to increase the growth. People are now becoming health conscious day by day (Cateora, Gilly and Graham 2013). Creating proper healthcare awareness all over the country will provide the organization a proper benefits as well as opportunity in the expansion process (Pride 2012). Threats There is a growing competition in this particular industry all overall the world. On the other hand, due to the increase in the competition, there is high price sensitivity among the customers. Developing a key as well as a good pricing strategy is one of the prime objectives. PEST Analysis Political Factor Political factors contributes as the rules and regulations developed by the government. Political factor concludes the economic integration between the home country as well as the host country (Ellery and Hansen 2012). The political condition of Australia is more stable as compared with the political conditions of China and South Africa. It affects the business operations in a large manner. Economic Factor The economic factor of Australia will differ with the economic factors of South Africa and Australia. Australia is a developed nation with a better standard of livings (Grewal and Levy, 2013). In order to evaluate a proper business activity in both of the nation, the organization needs to develop a proper pricing strategy, which will meet the requirements of the market. Social Factor Patient awareness all over the world is changing and it one of the major elements which will evaluate the social as well as the cultural factor. However, in China, there is a substantial increase in the age of population and growth in obesity. Technology Factor There is a drastic technological advancement in the overall medical field across the world. Some of the important technological advancement includes customized treatment, direct to patients advertisement, which includes new digital opportunities by creating different kinds of E models. By applying these two important marketing tools, Western Australia Laboratories will be able to determine the potential risks and opportunities in the overall analysis procedures. The business environment of both China and South Africa are dynamic i.e. it is changing at a frequent basis (Hood, 2013). As compared with Australian conditions, the business environment of the two selected nations is not much stable. In order to determine the all the evaluated risks and potential threats the company will execute all the important factors in a proper manner (McCormick and McVay 2012). Market analysis for Western Australia Laboratories Market Analysis will determine towards developing a proper target market, which will analyze the demographic conditions of the two-selected country. The demographic conditions of the China will differ with the demographic conditions of South Africa. Doctors, Hospitals and patients are the prime audience in the development process of a proper target market for both the countries (Kotler, 2012). This is based on providing services to the specialists in order to promote the products and services. However, customers in general will provide a broader aspect towards developing a proper target audience in the overall business plan (Malhotra 2013). On the other hand, in order to analyze the overall market analysis, the organization has decided to use the idea of Porters five forces. With the use of the porters five forces, the Western Australia Laboratories will be able to determine the five factors about its market structure. There are certain barging powers of the buyers in both the countries, as the purchasing options of the buyers are diversified. Both in China and in South Africa there are no such barriers in the entry and exit of the market. There are certain possibilities of new entrants in the pharmaceutical market of both the country. The bargaining power of the supplier is somewhat less in South Africa as compared with China due to the impact of globalization. If the customer of the two selected nations gets the options of different kinds of alternatives, there is a possibility of threats of substitutes in the market. However, due to the impact of globalization, there is a substantial increase in the competitiveness among the BRICS Nations. There is the notion of competitions always remains high. Target market is to focus on a selective group of customers with some specific demands and wants by analyzing all the crucial factors of the market. Presently, people all around the world are becoming more heath conscious. There is a broader scope for the different kinds pharmaceutical company to expand the business operations. Product Positioning for Western Australia Laboratories While considering the product positioning aspects, Western Australia Laboratories need to evaluate on four important factors, which includes the application of product, price and promotion. Product The company will enter in the South African and Chinese Market with its existing product and services, which contains different modern as well as advanced pharmaceutical services mainly antibiotics. However, the demand for this particular industry is high in China as there is a substantial increase in the age of population and growth in obesity as compared with South Africa. Price Price is one of the most crucial factors, which mainly affects the purchasing decisions of the customers in any market structure. After completing an overall process of research and development, the organization has decided to follow two different pricing strategies for South Africa as well as for China (Kotler 2013). The pricing decision is adopted by the organization by analyzing all the economic factors in a proper manner. In China, the organization decided to adopt the economic pricing strategy. The application of the economic pricing strategy will allow Western Australia Laboratories to minimize the production cost as well as the marketing cost in the business plan. On the other hand, in South Africa, the organization has decided to use the notion of market penetration pricing which will allow Western Australia Laboratories to develop a proper target market by lowering the price of the product initially. Place Clinics, hospitals and medical stores are the three-selected place, which Western Australia Laboratories has decided implement its business strategies in the overall expansion process. Promotion Promotion is one of the most crucial parts, which concludes in the process of developing a proper a proper communication channel with the buyers. Western Australia Laboratories decided to use both the traditional as well as modern mode of advisement and promotional procedures, In case of traditional mode of communication procedure the organization has decided to use newspaper, handbills journals and magazine (Kotler and Armstrong 2012). On the other hand, in case of modern mode of advertisement procedure, the organization has decided to use the application of the emails, social media tools and voice calls (Kurtz and Boone 2012). Conclusion The concluding part of the study will analyze all the important factors, which will emphasize in the process of developing a proper expansion procedure. The selected organization in the report is Western Australia Laboratories, which is one of the growing organizations in the pharmaceutical sector. In order to evaluate a proper expansion process, the company has selected two countries among the BRICS Nations i.e. China and South Africa. Developing a proper target market, a proper situation analysis procedure, market positioning and product positioning are some of the key factors, which are included in this particular business plan. With the use of this particular business plan, Western Australia Laboratories will be able to analyze all the significant factors, which will focus on a proper expansion procedure. Reference List Aaker, D. (2013).Marketing research. Hoboken, NJ: John Wiley Sons. Baggini, J. (2012).Ethics. London: Quercus. Burns, L. (2012).The business of healthcare innovation. Cambridge, UK: Cambridge University Press. Cateora, P., Gilly, M. and Graham, J. (2013).International marketing. New York: McGraw-Hill Irwin. Collins, D. (2012).Business ethics. Hoboken, N.J.: John Wiley Sons. Ellery, T. and Hansen, N. (2012).Pharmaceutical lifecycle management. Hoboken, N.J.: John Wiley Sons. Grewal, D. and Levy, M. (2013).Marketing. New York: McGraw Hill/Irwin. Hood, D. (2013).The marketing manifesto. London: Kogan Page. Kotler, P. (2012).Principles of marketing. Singapore: Pearson/Prentice-Hall. Kotler, P. (2013).Principles of marketing. Toronto: Pearson Canada. Kotler, P. and Armstrong, G. (2012).Principles of marketing. Boston: Pearson Prentice Hall. Kurtz, D. and Boone, L. (2012).Principles of contemporary marketing. Australia: Southwestern Cengage Learning. Malhotra, N. (2013).Review of marketing research. Bingley, U.K.: Emerald. McCormick, K. and McVay, D. (2012).Pharmaceutical process design and management. Farnham, Surrey, England: Gower. Pride, W. (2012).Marketing principles. South Melbourne, Vic.: Cengage Learning. Pride, W. and Ferrell, O. (2012).Marketing. Australia: South-Western Cengage Learning. Pride, W., Hughes, R. and Kapoor, J. (2012).Business. Mason, OH: South-Western Cengage Learning. Werhane, P. (2012). Globalization and Its Challenges for Business and Business Ethics in the Twenty-first Century.Business and Society Review, 117(3), pp.383-405.